They can monopolistically attract advertisers when you are in a position to achieve all sorts of audiences. It is because the greater we connect to the Facebook services, the greater information we produce that will directly or indirectly offer insights about our life or allow others draw inferences and presumptions about our habits, behaviour and faculties. This is exactly what we call profiling. And, in 2018, we revealed exactly exactly how this may nevertheless be done even though you do not have a Facebook account.
Addititionally there is another aspect of Facebook’s dominance that is well well worth mentioning; system results. As a result of the vast amounts of users which can be from the platform, many of us would see it is difficult to switch to a different solution because many of our buddies -if only a few- take Facebook, or platforms owned by Facebook like Instagram, for instance, therefore we would not manage to have a similar quantity of connections for a platform that is new. That is a thing that might avoid rivals from going into the market, by “locking” users in.
Once the report (and competition legislation) state, being big/dominant is problematic whenever it generates hurdles for any other businesses to enter the marketplace. For people, and also this underlines exactly exactly how our data that are personal be utilised by Facebook and Bing to strategically utilize their market dominance and attract advertisers’ attention.